I don't think it needs to be said but social networking may just be the most important tool to come out of the last decade. I think that it's immensely important because it isn't just a realm which families and lonely individuals can take advantage of anymore. Even business have climbed onboard and it has become easily the most effective marketing tool anyone can imagine. Knowing the ways that certain figures in Hollywood act, though, does this necessarily mean that celebrities could constantly engage themselves in it?
Let's get something out of the way: when you post on any kind of social networking site, it's a direct reflection of you. When I make casual posts on my Facebook wall, for example, I sometimes throw in a bit of sarcasm but it's not for the sake of being hurtful. I simply show a joking nature in that regard and those who know me understand this as well. However, celebrities are very much like businesses and companies like fishbat can say that each movement made will be a prime indicator.
What if a tragic event occurred in the world and it seemed like the right measure to comment on it? Businesses will find it best to post the most basic message, sending condolences. What isn't the best type of action, you may ask yourself? In my opinion, it's when a plug to a sale is placed into the post because it is seen as disingenuous and it does absolutely nothing to help that brand's image in the eye of the public, from the way I see it.
As far as celebrities are concerned, there are a number of Tweets that have been made that it shocks me when I see them with my own eyes. For example, Kanye West made a Tweet last year, saying that Kim Kardashian, "did not know what a blessing," he was to her. To say the least, it turned me off because it showed such a sign of ego that it's difficult to put into words. What I do know, however, is that it did nothing to help him in the public eye.
As you can see, social networking can be done well in the case of companies expanding their markets. It's clear that this has become such a great platform over the course of many years and I believe that businesses would be wise to get onboard with it if they haven't already. With these methods being done in the most effective ways imaginable, there are fashions which go to show that not everything is golden and certain celebrities have made this very clear. Their words are amplified many times through the Internet, as would be the case for anyone's.
Let's get something out of the way: when you post on any kind of social networking site, it's a direct reflection of you. When I make casual posts on my Facebook wall, for example, I sometimes throw in a bit of sarcasm but it's not for the sake of being hurtful. I simply show a joking nature in that regard and those who know me understand this as well. However, celebrities are very much like businesses and companies like fishbat can say that each movement made will be a prime indicator.
What if a tragic event occurred in the world and it seemed like the right measure to comment on it? Businesses will find it best to post the most basic message, sending condolences. What isn't the best type of action, you may ask yourself? In my opinion, it's when a plug to a sale is placed into the post because it is seen as disingenuous and it does absolutely nothing to help that brand's image in the eye of the public, from the way I see it.
As far as celebrities are concerned, there are a number of Tweets that have been made that it shocks me when I see them with my own eyes. For example, Kanye West made a Tweet last year, saying that Kim Kardashian, "did not know what a blessing," he was to her. To say the least, it turned me off because it showed such a sign of ego that it's difficult to put into words. What I do know, however, is that it did nothing to help him in the public eye.
As you can see, social networking can be done well in the case of companies expanding their markets. It's clear that this has become such a great platform over the course of many years and I believe that businesses would be wise to get onboard with it if they haven't already. With these methods being done in the most effective ways imaginable, there are fashions which go to show that not everything is golden and certain celebrities have made this very clear. Their words are amplified many times through the Internet, as would be the case for anyone's.
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