"WWE2K14" & The Subject Of Online Marketing

By Rob Sutter


I am quite happy to see that "WWE2K14" has been hyped so much as of late because it seems like it could be one of the best wrestling titles of recent memory. When you think about the idea that this game is being published under 2K and not THQ like in previous years, there are certain expectations. Whether or not they will be met truly depends on how workers see them. That being said, I'd like to think that online marketing could bolster the game even further.

Even though the game is still being developed under Yukes, there seems to be a lot more attention given to what the fans have been craving. For example, I remember many gamers in the past demanding that the Ultimate Warrior become a character in these games. It's clear that this name is a legend in the business but the problem is that Warrior had, for so many years, bad blood with WWE in general. It almost seemed like a dream that was too far to attain.

To the surprise of those who were anticipating the game, Warrior was announced as a preorder bonus and it was perhaps one of the most startling pieces of news. Once again, this man did not have the best history with WWE during his last run, so seeing him in a trailer for the company's game was surprising. Nonetheless, it seemed like he didn't lose much of a touch. As he cut the same kind of intense yet erratic promo that made him a character in the late 80's, gamers knew what was going to happen.

Even before then, though, he was being hinted at by WWE in a terrific showing of online marketing. On Facebook, separate images of the Ultimate Warrior were shown but you were never certain as to it truly was. You didn't know whose bicep belonged to, for example, so there was still that sense of uncertainty. It was a great way to engage fans, which is the focus of firms along the lines of fishbat and the work that they go about for a number of clients.

While I can't say much about the actual gameplay quality of "WWE2K14," the marketing efforts behind the game have been nothing short of stellar. This is the kind of title which has been able to gain a great deal of support and it has made be confident that the change in publisher has done it a number of favors. The concern that I have, though, is whether or not sales are going to match the hype. While I'm confident, such an aspect remains to be seen.




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