All phones
The world is not 'going mobile', which is out now!
There are over 4.6 billion mobile phones in the world today, one for each of 67% of the world population. This is about four times the number of desktops and laptops. Over 50% of Internet searches worldwide was conducted from mobile phones in 2010 (T.Ahonen Consulting). SMS text messaging is an application of the most used in the world today - by far!
Most people simply will not go anywhere without their mobile phone. A credit card is reported lost on the day, but a mobile phone is reported lost in 30 minutes (VISA 2009).
What does this mean for Australian businesses? First, we must understand the implications and opportunities of mobile marketing and mobile is critical at this time.mobile advertising For example, a company that has a website should make sure it is compatible with mobile search.
Approximately 10-15% of all internet searches in Australia today is done via mobile phones. Beyond this means that a strategy of mobile phone communication now be adopted and implemented.
Many Australian customers and use their mobile phones to find services, research products, make purchases, and as a way to keep informed about your favorite places and brands.mobile advertising.
The speed at which these changes have occurred, in particular, the adoption of smartphones and mobile Internet browsing over the past two years, has left many Australian businesses in its path.
mobile advertising. There is a general understanding that the mobile phone is of strategic importance and new opportunities, but the question is: "What does this mean for me and how I can start using it to benefit my business?"
Mobile Marketing: Where to begin?
The first thing to know about mobile marketing as marketing is not thinking. A better description is mobile participation. marketing mobile
This is not just semantics, it is important to think differently when considering how to integrate the mobile phone communication strategy today.affiliate best
"Communication" The word suggests having a direct conversation with your customer. Marketing has always followed the broadcast model: tell your message to as many people as possible and hope that it will be useful for some. affiliate best
This model is becoming less acceptable to many customers and certainly less effective in the setting of the media crowded and fuzzy today.affiliate best
The possibility exists today through mobile systems have a direct impact of one-on-one with each customer in a way never before possible at a cost that was not possible before.affiliate best
We all know that there are now more mobile phones in Australia than people know. We know that no one leaves home without their mobile phone and that is considered a "space" personal and private.affiliate best
No need to "market" to customers via their phone, "perform" for the results and the rewards can be far beyond what can be achieved by other means. affiliate best
It is important to remember that the customer has agreed to engage directly with them in their personal space and must be respected.mobile advertising
Your customers have given you permission to contact them via their mobile phones because they want to hear from you. They want to know what is going on with your brand and products. affiliate best
They do not want to be "sold", because they are already "sold". mobile advertising
Mobile advertising.They are loyal and committed customers who want to stay informed.affiliate best
This goes to the heart of what is different about the participation of clients and customers via mobile phone: you know you already have a relationship with your business and that gives your mobile phone number, he said: "I interested and want to hear from you mobile advertising. affiliate best
Mobile advertising I trust you. 'If this is the case, and since it is seven times easier to sell to an existing customer than a new one ... it's time to start talking!affiliate best
mobile advertising Business owners and marketing over Australia, when asked, say they want to start using mobile marketing, but many do not know how or where to start.affiliate best
The best way to "get a foot in the water" is using SMS. It's fast, easy, cheap, very effective and widely accepted. You can get in touch with a customer each month for less than $ 2 a year through SMS mobile advertising.affiliate best
. This means putting your brand in their hands and on their heads every month for pennies! If one of these messages influence their behavior once during the year, while return on investment will be very important. affiliate best
Commitment ROI SMS has proved far superior to any other form of marketing mobile advertising.affiliate best
mobile advertising.affiliate best
The main use of mobile phone is not for voice calls, which is for text messaging. In Australia we send, on average, five SMS messages per person every day. affiliate best
It is widely used and accepted. SMS is fast, easy to "consume", personal, immediate and unobtrusive marketing mobile.affiliate best
Most of us are now known to receive a reminder SMS appointments or reminders of a bill to pay. affiliate bestThese workers - that are specific to me - relevant and useful and therefore we are delighted to receive them. affiliate best
By applying the same rules when thinking about the mobile phone with your customers will ensure that you receive and consider providing better customer service SMS.affiliate best
A simple "Thanks for purchasing from us yesterday. If you have any questions about your purchase, please call us at ..." can have a strong impact on their customers, increase loyalty, repeat purchase and recommendation to others. affiliate best
Do not imagine that you have to type this every time your phone and send it manually, there are systems available today that will do it automatically.affiliate best
Mobile websites
Each text message can also include an active link to a mobile website. Over 60% of phones in Australia today are Internet enabled and about 10-15% of Internet searches today are from mobile phones, from almost zero a few years ago. affiliate best
In another 1-2 years, these numbers have continued to increase exponentially marketing mobile.affiliate best
The simple text message becomes the starting point for customer engagement much broader and deeper marketing mobile. affiliate best
The mobile site can include information on new products, promotions, contests or containing photos and videos marketing mobile.affiliate best
Alternatively, you can request information, request an investigation to be made, or provide contact information and a map with its location.affiliate best
The mobile Internet is not used in the same way that the Internet office. Over 50% of mobile search is now used by people who wish to call or locate a company they already know: they are not "research", they just want to find. affiliate best
Therefore, the mobile site needs to have contact and "Click to Call" and "click to find 'buttons prominently.affiliate best
This also means that the best way to get visitors to return regularly to a mobile website to see the updated information is sending a regular SMS with a link to the site.affiliate best
Coming
One of the most common questions about mobile marketing is: "How often my clients SMS" The correct answer is of course: "It depends" Communicating too often or not enough can be both. wrong.affiliate best
For some companies send a message a week is fine. If there is something new to say every week, and customers do not mind hearing about it. The CEO is still valid that all messages must be relevant, useful, timely and attractive mobile advertising.affiliate best
However too frequent communication may sound like the relationship is not important messages are sent "when you want something," for example marketing mobile, when in another saleaffiliate marketing on the internet marketing mobile. marketing mobile
For many companies the message once a month is well accepted and appreciated by customers.marketing mobile
The first time a company uses mobile marketing,affiliate best it is very important that customers know they are in control of what happens in your personal mobile phone. Tell them how to unsubscribe.
Be clear that receiving messages costs money and you can easily opt out of receiving at any time. This puts your customer in the driver's seat and are more likely to be happy "opted-in".affiliate best
affiliate best
marketing mobile
It is also a requirement under the Australian SPAM legislation that people should have the option to receive communications from a business and be able to easily select all electronic communications. affiliate best
If you use one of the providers of SMS marketing, it is important to verify that they conform to anti-spam law in all areas affiliate marketing on the internet marketing mobile .mobile advertising
When to start
marketing mobile
There is no doubt that the commitment to their customers is often a good thing to do, and that mobile phone use is a great way to do it.
It is personal, cost effective and widely accepted. Improves customer service, customer loyalty, repeat sales and bottom line.affiliate best
affiliate best
So if we call mobile marketing or mobile engagement thing is certain: every business should consider mobile phone as an important part of its communication strategy in 2011 - because the world is not going mobile .. . is gone.
The world is not 'going mobile', which is out now!
There are over 4.6 billion mobile phones in the world today, one for each of 67% of the world population. This is about four times the number of desktops and laptops. Over 50% of Internet searches worldwide was conducted from mobile phones in 2010 (T.Ahonen Consulting). SMS text messaging is an application of the most used in the world today - by far!
Most people simply will not go anywhere without their mobile phone. A credit card is reported lost on the day, but a mobile phone is reported lost in 30 minutes (VISA 2009).
What does this mean for Australian businesses? First, we must understand the implications and opportunities of mobile marketing and mobile is critical at this time.mobile advertising For example, a company that has a website should make sure it is compatible with mobile search.
Approximately 10-15% of all internet searches in Australia today is done via mobile phones. Beyond this means that a strategy of mobile phone communication now be adopted and implemented.
Many Australian customers and use their mobile phones to find services, research products, make purchases, and as a way to keep informed about your favorite places and brands.mobile advertising.
The speed at which these changes have occurred, in particular, the adoption of smartphones and mobile Internet browsing over the past two years, has left many Australian businesses in its path.
mobile advertising. There is a general understanding that the mobile phone is of strategic importance and new opportunities, but the question is: "What does this mean for me and how I can start using it to benefit my business?"
Mobile Marketing: Where to begin?
The first thing to know about mobile marketing as marketing is not thinking. A better description is mobile participation. marketing mobile
This is not just semantics, it is important to think differently when considering how to integrate the mobile phone communication strategy today.affiliate best
"Communication" The word suggests having a direct conversation with your customer. Marketing has always followed the broadcast model: tell your message to as many people as possible and hope that it will be useful for some. affiliate best
This model is becoming less acceptable to many customers and certainly less effective in the setting of the media crowded and fuzzy today.affiliate best
The possibility exists today through mobile systems have a direct impact of one-on-one with each customer in a way never before possible at a cost that was not possible before.affiliate best
We all know that there are now more mobile phones in Australia than people know. We know that no one leaves home without their mobile phone and that is considered a "space" personal and private.affiliate best
No need to "market" to customers via their phone, "perform" for the results and the rewards can be far beyond what can be achieved by other means. affiliate best
It is important to remember that the customer has agreed to engage directly with them in their personal space and must be respected.mobile advertising
Your customers have given you permission to contact them via their mobile phones because they want to hear from you. They want to know what is going on with your brand and products. affiliate best
They do not want to be "sold", because they are already "sold". mobile advertising
Mobile advertising.They are loyal and committed customers who want to stay informed.affiliate best
This goes to the heart of what is different about the participation of clients and customers via mobile phone: you know you already have a relationship with your business and that gives your mobile phone number, he said: "I interested and want to hear from you mobile advertising. affiliate best
Mobile advertising I trust you. 'If this is the case, and since it is seven times easier to sell to an existing customer than a new one ... it's time to start talking!affiliate best
mobile advertising Business owners and marketing over Australia, when asked, say they want to start using mobile marketing, but many do not know how or where to start.affiliate best
The best way to "get a foot in the water" is using SMS. It's fast, easy, cheap, very effective and widely accepted. You can get in touch with a customer each month for less than $ 2 a year through SMS mobile advertising.affiliate best
. This means putting your brand in their hands and on their heads every month for pennies! If one of these messages influence their behavior once during the year, while return on investment will be very important. affiliate best
Commitment ROI SMS has proved far superior to any other form of marketing mobile advertising.affiliate best
mobile advertising.affiliate best
The main use of mobile phone is not for voice calls, which is for text messaging. In Australia we send, on average, five SMS messages per person every day. affiliate best
It is widely used and accepted. SMS is fast, easy to "consume", personal, immediate and unobtrusive marketing mobile.affiliate best
Most of us are now known to receive a reminder SMS appointments or reminders of a bill to pay. affiliate bestThese workers - that are specific to me - relevant and useful and therefore we are delighted to receive them. affiliate best
By applying the same rules when thinking about the mobile phone with your customers will ensure that you receive and consider providing better customer service SMS.affiliate best
A simple "Thanks for purchasing from us yesterday. If you have any questions about your purchase, please call us at ..." can have a strong impact on their customers, increase loyalty, repeat purchase and recommendation to others. affiliate best
Do not imagine that you have to type this every time your phone and send it manually, there are systems available today that will do it automatically.affiliate best
Mobile websites
Each text message can also include an active link to a mobile website. Over 60% of phones in Australia today are Internet enabled and about 10-15% of Internet searches today are from mobile phones, from almost zero a few years ago. affiliate best
In another 1-2 years, these numbers have continued to increase exponentially marketing mobile.affiliate best
The simple text message becomes the starting point for customer engagement much broader and deeper marketing mobile. affiliate best
The mobile site can include information on new products, promotions, contests or containing photos and videos marketing mobile.affiliate best
Alternatively, you can request information, request an investigation to be made, or provide contact information and a map with its location.affiliate best
The mobile Internet is not used in the same way that the Internet office. Over 50% of mobile search is now used by people who wish to call or locate a company they already know: they are not "research", they just want to find. affiliate best
Therefore, the mobile site needs to have contact and "Click to Call" and "click to find 'buttons prominently.affiliate best
This also means that the best way to get visitors to return regularly to a mobile website to see the updated information is sending a regular SMS with a link to the site.affiliate best
Coming
One of the most common questions about mobile marketing is: "How often my clients SMS" The correct answer is of course: "It depends" Communicating too often or not enough can be both. wrong.affiliate best
For some companies send a message a week is fine. If there is something new to say every week, and customers do not mind hearing about it. The CEO is still valid that all messages must be relevant, useful, timely and attractive mobile advertising.affiliate best
However too frequent communication may sound like the relationship is not important messages are sent "when you want something," for example marketing mobile, when in another saleaffiliate marketing on the internet marketing mobile. marketing mobile
For many companies the message once a month is well accepted and appreciated by customers.marketing mobile
The first time a company uses mobile marketing,affiliate best it is very important that customers know they are in control of what happens in your personal mobile phone. Tell them how to unsubscribe.
Be clear that receiving messages costs money and you can easily opt out of receiving at any time. This puts your customer in the driver's seat and are more likely to be happy "opted-in".affiliate best
affiliate best
marketing mobile
It is also a requirement under the Australian SPAM legislation that people should have the option to receive communications from a business and be able to easily select all electronic communications. affiliate best
If you use one of the providers of SMS marketing, it is important to verify that they conform to anti-spam law in all areas affiliate marketing on the internet marketing mobile .mobile advertising
When to start
marketing mobile
There is no doubt that the commitment to their customers is often a good thing to do, and that mobile phone use is a great way to do it.
It is personal, cost effective and widely accepted. Improves customer service, customer loyalty, repeat sales and bottom line.affiliate best
affiliate best
So if we call mobile marketing or mobile engagement thing is certain: every business should consider mobile phone as an important part of its communication strategy in 2011 - because the world is not going mobile .. . is gone.
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