How To Use Facebook To Market Your Business

By James Mortimer


Facebook is used by many people to socialize. For you, this site can be an effective tool to expand your business. Facebook does have some marketing options that require payment, but some of the most successful businesses can implement free ideas as well. Whether you're paying to advertise or not, you will find the following tips to be useful.

Make sure any content you publish is linked through your Facebook. For example, if you write a blog, make sure to link each post to your Facebook. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.

Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Offer up discounts and prizes in return for having your customers like your Facebook page. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.

Don't let spam overrun your page on Facebook. Look for the filters that allow you to easily remove it. Page administrators are able to put keywords in that will be filtered out.

Always answer to the comments and questions people send you on Facebook. Try to answer their question with a helpful answer, and thank that person for contacting you. If you have a page on your site that holds the information or SEO tips they need, share the link with them.

An effective marketing strategy is to offer a giveaway. Freebies should be given to lose who have either "liked" your business's Facebook page or signed up to your mailing list. The cost is low and the returns are high.

Be very carefully about the updates you post. Subscribers will get bored if your updates contain no value. Updates need to be entertaining, helpful, or educational. Facebook Insights is another tool that you can tap into to increase customer satisfaction.

Facebook marketing is all about eventually selling more of your product. Set yourself a monthly sales goal when you start marketing on Facebook. Although achieving many page likes is good, if you cannot get these likes to translate into sales, this does not matter. If you are disappointed in your sales, it might be time to make changes in your business strategy.

Do not share updates that are not directly related to your content. It might not be of interest to your followers to hear about your personal life or an unrelated news happening. Your personal account should be used if you have personal things you want to talk with people about.

It can be a little rough in the beginning of your marketing efforts. Start the marketing process by displaying the Facebook button on your company's website. This will allow people to get connected with your business. It's not as intrusive as various other types of marketing. If they like you on Facebook, you can notify them quickly about what is going on with your company.

Don't turn off the guest commenting function on Facebook. You may think of this as a way to keep inappropriate content off of your page, but all it will do is convince users that you do not care about what it is they have to say.

If someone comments on your page, reply to it. This includes those you get in your inbox and those you see on your page. Your efforts will be rewarded when your users see the personal touches on your page.

You now have a good bit of information to use in your marketing campaign on Facebook. Facebook is very affordable so it is simple to use the tips you learned here. Start right away, and get a jump on your competition. Don't delay on implementing this strategy.




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